Are you getting enough organic traffic? You might be creating and publishing blogs every day, but still unable to rank on Google. Well, then it means, there might be something wrong, and you might have to take a step back, to consider the Best SEO Plugins & Tools for WordPress.
According to techjury, every day 4.4 million blogs are published. And you will have to compete with these blogs to conquer the top ranks on google for your respective keyword.
Google always favours a mobile-friendly high-quality content website. And there are many things you might be overlooking, which can help you to boost your SEO.
If you are already on WordPress, then it’s great! Because Search Engine Favours WordPress, as it is SEO & Mobile friendly. But that doesn’t mean that your WordPress blogs are sure to be top-ranked on google. Your SEO can improve more by using the Best SEO Plugins & Tools for WordPress, that we recommend.
According to Google, it all depends on the quality of content, the user experience and how structured your blog post is. There are 100s of other parameters that Google uses to judge the quality of your blog, but it is difficult to keep a track of all.
Many times, these parameters are ignored and this is the reason why it becomes more difficult to rank on Google or other search engines.
So, in order to take your blog quality to the next level and to improve your SEO, I will be giving out the Best SEO Plugins & Tools for WordPress in 2021 to Boost Your Rankings. Also, note that these plugins won’t guarantee high page ranks, but your SEO score will surely improve a lot.
So let’s get started.
Whenever you ask a WordPress developer or an SEO Expert about “Which is the best SEO plugin for WordPress?”, most of them will say “Yoast SEO”.
Yoast SEO was launched in 2008, to boost your WordPress site SEO and help you to create high-quality contents that search engine favours.
Yoast SEO is the most popular SEO plugin, with 5+ million active installs, and an overall rating of 5/5. Provided with a fast support, you can see the image below, approximately out of 27,000 reviews, there are 25,688 five star reviews.
Yoast provides many extraordinary features, and some of the features that I like are:
- Checks whether your blog is SEO Keyword Optimised
- Writing Analysis Tool
- Creates a Sitemap of your site automatically
- Give recommendations on how to improve your blog with an SEO perspective
- Keep tracks of the keyword you have already used, this prevents duplicate content targeting the same keyword
- Also supports Google AMP
The Best feature provided in Yoast SEO is the Page Analysis tool, this tool will scan your blog content and give recommendations on grammar, copy score, internal links, keyword density, number of words and many more. Here is a screenshot of how the recommendations are shown in real-time when you are writing your blog.
Due to such features, Yoast is considered as the best SEO WordPress plugin. And the plus point is that it has a free version and a Premium Version, too.
The FREE version provides almost all of the functionalities mentioned above, which is enough for starters, but you can still upgrade for more features.
I use Yoast SEO plugin on all my sites, it is the best SEO plugin that I recommend.
Another best alternative for Yoast SEO plugin for Search Engine Optimization is the “All in One SEO Pack”. It is my second recommendation, if you don’t want to go with Yoast, All in One SEO Pack plugin has got your back.
As the name already gives out the details, it is a complete package of features that will help you to boast your SEO.
It was first launched in 2007 and has 2+ million WordPress installs with a rating of 4.5/5.
The benefit of using “All in One SEO Pack” is that it’s simple and doesn’t require any technical knowledge to make it work.
You just have to correctly fill out the right data into the right fields, and you are done. Thereafter, the plugin will do all the work.
For some inputs in “All in One SEO Pack” you don’t have to do anything, the default field settings are enough. But still, you are FREE to add something new into the fields. Here is a screenshot of the fields that I am talking about:
So now let’s talk about its features, the top features that I like about “All in One SEO Pack” plugin is,
- Built-in API so other plugins/themes can access and extend the functionality
- XML Sitemap support
- Google AMP support (Accelerated Mobile Pages)
- It helps you to avoid duplicate contents, which does cause a negative impact on your SEO
- You can override any title and set any META description and any META keywords you want.
- And it also automatically generates META tags
And this is not the complete list, there are many more. You can explore more advance features and improve your SEO to the next level with this plugin. It gives freedom to Advance Users to fine-tune all default settings to optimize your SEO.
You can never expect a good amount of organic traffic if you choose any keyword and start writing your blog. Every keyword has its volume or number of searches done in a month/year.
To get a good amount of organic traffic you need to create a blog which has a good volume and has low competition, good keyword research will always make you grow your ranking’s irrespective of your domain authority score.
But the question is, how do we know which keyword has the best volume that can drive you 1000s of visitors per day.
Google Keyword Planner can help you achieve this, it’s not a plugin but a free tool offered by Google for advertisers. Its main purpose is to help advertisers, know for which keywords they can bid for and create ads.
It helps advertisers by showing average monthly searches, competition, and the bid, which helps them in making the decision to choose the appropriate keyword for ads.
As a blogger, you can use all these data to find the best keyword which has a good volume and a low competition. If you are monetizing you site using adsense, a high bid keyword will fetch you with better CPC, thereby driving both revenue and traffic.
All this can help you outrank your competitor sites.
Did you know, a broken link (404 error) can cause a negative impact on your SEO, and Google may even penalize you for this.
For SEO you do know that inbound and outbound links have a huge positive impact on SEO. But suppose for any of the links, google bot fails to reach the source or finds that the content has been deleted, this will create a bad impression and thus google may penalize you by lowering your rank.
But, it is not possible to check every link, whether they have been removed or not.
Broken Link Checker is a free WordPress plugin which will do the job of finding all the broken links from all your blogs and will notify you. With just a couple of clicks, you can remove or edit the broken link.
Not only this help you in your SEO but also increases user engagement and session duration because no user would like to be redirected to a page which is not there, right?
Google will never show your pages on its search engine, if your pages are not indexed by Google.
Google Search Console is a free tool by Google, which helps you to index your page on Google. It helps website owners to monitor and maintain their site performance.
Google Search Console is a complete collection of all the features which will help you to rank better. Some of the features provided by GSC which I like are:
- It shows for which keywords your pages are ranked for and on what position
- It will automatically find and help you to fix any crawl errors
- You can upload your Sitemap, which helps crawlers to crawl your site better
- GSC provides speed performance analytics and divides URLs into two categories Good and Poor
- If ever in case Google penalizes you, you will get to know under the Security & Manual Action tab
- You can inspect your blog pages for crawl errors and GSC will display whether the blog can be shown on Google Search Results or not
Well, these are some of the features provided in GSC, there are a lot more than this. It is always recommended that whenever you start your website always set up your Google Search Console first before writing your blogs.
Well for the fact, Yoast SEO comes with an easy integration wherein you can integrate Yoast with Google Search Console, and this will make Yoast more powerful. Yoast will then be able to automatically submit your blog page URLs to google and generate a sitemap automatically of your site, which you can add in your GSC.
Google Analytics by MonsterInsights is one of the best WordPress Google Analytics Plugin you can find on WordPress. With over 2 million active installs and a 4.5/5 rating, it is the most recommended analytics plugin.
In order to set up your marketing campaigns, it is necessary to get to know how users are interacting with your site, at what time do you get the most traffic, the geographic location, age group, type of mobile device and many others.
You can obtain everthing mentioned above on your WordPress dashboard, which will help you to get quick insights and marketing decisions.
Some of the best features about Google Analytics by MonsterInsights are:
- Generate Audience, Behavior, Content, E-commerce, GSC Reports
- A beautiful data-metric dashboard
- Have access to both Demographics and Interests Report
- Compatible with AMP Pages
- SEO Score tracking
- Async code injection which will load the GA code in the background, thus improving your speed performance
- And many others
You can check out all the features, here.
Also, you can even use Google Analytics by Google, a free tool which is similar to Google Analytics by MonsterInsights. You can signup and use their website to track all the above features. But it is time-consuming and you won’t have to jump back and forth between your website and Google Analytics website.
So after creating a Google Analytics account, you can integrate GA by MonsterInsights to pull out all data and display it efficiently on your dashboard.
This plugin can help you to review your website in an efficient manner, and having track of all the happenings going on with your site is a plus point for improving traffic, revenue and user experience.
Besides keyword research and creating high-quality content, there’s one more important factor which will decide your rankings, i.e. the speed of your website.
Many people overlook the speed factor and are unable to rank higher and the reason is your load time.
There are many factors that help google decide your site seed performance, the paint time, first input delay and many other. I won’t be going into detail but will help you to solve your site speed performance issue.
W3 Total Cache, one of the best free WordPress plugin you can find, with more than 1 million active installs and a 4.5/5. It will help you to accelerate your site speed performance and thereby improving user experience too.
Note: According to recent 2020 Google Algorithm updates, Google will favour those sites which can provide high-quality contents with good user experience. So you cannot just ignore the speed factor. As speed factor is directly proportional to user experience.
The features that I like the most are:
- Page caching (Device-level caching also included) – Helps to speed up the site
- CSS, HTML, JS minify – Helps to decrease the page size(Bytes)
- Database, Varnish, Object Cache, Fragment Cache – Improves your site speed to the next level
- Support for CDN
- AMP Support
- Lazy Loading
- 3rd Party CSS, JS minification
- And removes most of the errors you get in Page Speed Insights Test
These are only some of the features W3TC provides, and the fact is that all these features are available in the FREE version. At past, I used W3TC Cache for 2 years and from my personal experience, it is the best caching solution, if you do not want to spend cash.
PS: Since I have migrated to a LiteSpeed server, I am using the LiteSpeed Cache Plugin(This is also a free cache plugin, but for this, you require a LiteSpeed server).
When surfing google, you might have seen review and faqs option below the website url, something like this:
So tell me one thing, to be frank, which website will your trust, a website with a review rating or one with doesn’t have one? Yes, the site which shows reviews or faqs.
All these are known as Rich Snippets or Schema, this can help you gain more traffic and develop trust between you and your users.
The best plugin that can help you to achieve this is the Schema & Structured Data for WP & AMP plugin. This plugin is FREE and provides 21 different types of schema options, which most of the Schema plugins cannot provide.
Some of the most popular schema’s provided by Schema & Structured Data for WP & AMP plugin are:
- Google Review
- Blog Posting
- Job Posting
- Q&A (FAQ)
And there are many others. Depending on the niche your website is based on, you can choose any of the schemas from the list of 21 to make your site rank better in google. Click here, for a complete list.
Search Engines use data available in the schema to get the information. Here are some examples of different types of schema you see on the web:
And also the added benefit of using this plugin is that it supports AMP too. So no need to worry about adding a json-ld(Schema is generated in this format) for AMP pages.
WP Rocket is another caching plugin, you can say it is the Best WordPress Caching Plugin in the market. This plugin is more advance than W3TC & other caching plugins.
Most of the WP Rocket advance features are not provided in any other caching plugins. It can help you achieve even greater speed performance.
With an easy dashboard compared to W3TC, WP Rocket is very much less technical and easy to configure.
You don’t need to worry about your site speed, if you are having WP Rocket installed on your WordPress site. Here is a small comparison report of WP Rocket vs Hyper Cache vs SP Super Cache vs W3 Total Cache.
If you want to improve your WordPress site speed performance and are looking for a good caching solution, then this is the best I can recommend.
The only thing is that it is a paid plugin, but it’s worth all the money.
Well you might be thinking what is WebP doing in this list. But always remember, the most heavy component that adds weight to your site is an image.
The image adds more weight than compared to JS & CSS and thereby increases your load time. Also, even if you are using lazy load to differ offscreen images, it will still take a lot of time to load a large image and will be worst if the user is on a low-speed internet connection, which can lead to more bounce rates and low user experience.
A low user experience means, google will lower down your rank. So to avoid it, it is always best to optimize you image(.jpg or .png).
According to Google, WebP provides 30% more compression than a JPEG or JPEG2000 image. This means a low weight website, better speed performance and increased user experience.
WebP Converter for Media is the best plugin for converting all your .jpg and .png images to .webp. The setup is very easy and takes only a few clicks.
In reference to the below image, it can seem that Google Page Speed Insights recommends serving images in next-gen format(i.e WebP), which could save around 3sec in load time.
So it is always recommended to use WebP images for your site to improve your speed performance.
PS: WP Rocket can solve all the issue given in the above image.
Almost all browsers support webp. If in case a user is using a browser which does not support webp images, the plugin will automatically show your original extension images(i.e. jpg and png)
The plugin automatically checks whether the browser support webp or not, and depending on that delivers the image extensions.
Well, this is it, the Best SEO Plugins & Tools for WordPress in 2021 to Boost Your Rankings that I recommend to install for a better SEO.
Also, It’s not that installing these plugins will help you rank overnight. Always remember, Google always favour sites which can provide a better user experience. So write you blogs in a way that can engage your viewers and make them stay on your site for a longer time.
Develop a strategy, do your keyword research and then start writing blogs. Also, don’t be depressed if you are not able to get ranked in the top 10, it takes some time and I know you will achieve this.
I myself had to wait for months to rank in top 5 for a high volume keyword, just keep on writing and never forget to share your blogs via social media.
If you find my blog useful, do share it with your friends on social media. Also, comment down if your experiencing any issues with any of the above plugins or want to add something to the list. I read & reply all your comments. Thank You.
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